A global network for experience districts
Cities and towns,
learning to feel.
districtXD is a global network for experience districts — places, precincts and neighbourhoods designed for how they feel to live in, hour by hour. XD is experience design: the craft of shaping that feeling, and the economy that grows from it.
An initiative of XDG Labs · from the makers of the Conscious Cities Index
The argument
One argument, in four moves.
A district earns its keep twice: once in what it delivers, and again in how it feels to be there. The second one is where wellbeing and the local economy turn out to be the same conversation. Each page below carries one step of the case.
01 · The premise
Experience Design
Cities are managed for function. People live them as experience. XD is the craft of shaping how a place feels to be in — and the Experience Improvement District is what happens when a precinct organises around it.
Read the premise02 · The instrument
Intelligence
What a district designs, it can measure. District Intelligence™ reads a place across four faculties and returns evidence of what shifted: dwell time, spend, trust, wellbeing — a return on experience.
See what we measure03 · The practice & the network
Membership
Three pillars, one membership: a network of place-leaders, a shared framework and field method, and recognition for districts doing the work. Founding Districts shape it from the inside.
How membership works04 · The lineage
About
districtXD is an initiative of XDG Labs, stewards of the Conscious Cities Index, built on six years of fieldwork and published research into place management and experience.
Where this comes from
The first cohort
Become a Founding District.
We are opening conversations with a small number of cities and towns ready to design for how their district feels — and to shape what District Intelligence becomes.
We reply personally. Or send us a message